About Us

The Sports Tech Company Pty Ltd (TSTC)  is an Australian based company that invests in Sports Technology themed  “start up” and “early growth stage” enterprises.

With strong links to the Australian Sports Technology Network (ASTN) and global reach and capacity of Sports Tech Company, we focus on enterprises that:

  • Are initially based in Australia
  • Have a demonstrable working prototype
  • Have a minimal viable product/service
  • Can demonstrate potential for global scale
  • Have a passionate founding team that are willing to be partnered and mentored through the investment process.
  • Capable of delivering outstanding financial returns!


James Demetriou

James has been in the business for sport for over 30 years. He has strong M & A, private equity, technology commercialisation and funds management experience. He is the founder and chair of the Sports Technology Network and has extensive experience mentoring entrepreneurs.

John O’Connor

John has a unique blend of commercial, marketing/sales, finance and corporate governance experience. He has more than 25 years experience across diverse industry sectors both domestically and internationally, most recently as Global Chief Operating Officer for a significant technology and data company in the Transportation and electronic ticketing sector.


The Sports Tech Company (TSTC) has launched and Expression of Interest for Australian based start ups (or individuals) that would like to apply for seed funding for their sports tech business. Investment by way of seed funding will indicatively be offered for an amount of up to A$ 100,000 for up to 15% equity stake.

See Links below for full details:

Expression of Interest

Media Release